Throughout my academic career, I've built a solid foundation in communication, strategy, and digital marketing.
I began my education with a Bachelor's degree in Advertising, where I developed skills in integrated communication and creative production. I then went on to earn an MBA in Marketing Management from the Federal University of Rio de Janeiro, deepening my knowledge of consumer behavior and omnichannel strategies.
I'm currently pursuing a Master's degree in Digital Marketing at the Porto Institute of Accounting and Administration (ISCAP), where I'm exploring topics such as data analysis, UX, and digital transformation. I'm complementing this training with a Nanodegree in Digital Marketing from Udacity, focusing on SEO, paid campaigns, and conversion funnels.
Professional experiences
2022 – 2024
Marketing Consultant
(Digital Product Engagement)
DECEA
Department of Airspace Control (Brazil)
Strategic management of communication and digital product adoption within the aviation sector (Digital Transformation Advisory).
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Impact: Promoted team engagement and reinforced employer branding through internal communication campaigns and immersive dynamics in the metaverse.
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Key projects: Accelerated user adoption for the strategic BR-UTM (drones) project, coordinated international fairs, and collaborated with UX/UI teams to optimize platform usability by creating multimedia tutorials.
2020 – 2022
Personalized Ad Evaluator
Digital Consultant
Telus International (Google and Facebook projects)
Management and optimization of digital performance for major accounts in the Brazilian and US markets.
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Impact: Improved ad delivery performance and user experience (UX) through continuous data analysis and strict application of SEO/SEM best practices.
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Key projects: Analyzed and optimized campaigns across multiple platforms (Google Ads, YouTube Ads, Meta Ads), focusing on advanced targeting and providing strategic insights to boost international profitability.
2019 – 2020
Marketing and Design Consultant (Freelance)
Penelope – Beauty Salon (Brazil)
Comprehensive management of digital and brand strategy, bridging online presence with physical store activation.
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Impact: Boosted online engagement and direct booking growth through targeted conversion strategies.
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Key projects: Created the creative concept and visual layouts, managed influencer partnerships, and optimized paid media campaigns (Google Ads) aligned with SEO strategies.
2015 – 2019
Marketing Analyst
Agile Corp | Milano Brasil | Instituto Arcádia (Brazil)
Coordination of 360º marketing and corporate communication campaigns for multiple companies within the group.
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Impact: Strengthened organizational culture and internal communication, actively mobilizing thousands of employees.
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Key projects: Planned large-scale corporate events (including support actions during the Rio 2016 Paralympic Games) and implemented institutional campaigns to ensure the success of ISO 9001 and ISO 14001 quality certifications.
2013 – 2015
Communication and Graphic Designer
Rede La Salle (Brazil)
Planning and creative execution of corporate and institutional communication strategies.
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Impact: Enhanced institutional awareness and increased course demand through the strategic creation of branding projects.
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Key projects: Managed digital presence (social media and email marketing), coordinated vendors, and handled the logistical production of institutional events.
2024 – 2026
Professional Development
Master’s in Digital Marketing
ISCAP
Polytechnic University of Porto
Dedicated full-time to research and projects within the Master’s in Digital Marketing, focusing on Inbound Marketing strategies, digital consumer behavior analysis, campaign optimization, social impact projects, and prototyping.
Achieved academic excellence with a current GPA of 17.5/20. Outstanding performance in Search Engine Marketing (SEM) with a perfect 20/20 score, and Social Media with 19/20.
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Developed applied projects in areas such as e-commerce, performance marketing, and data-driven marketing.
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Researched and analyzed emerging trends in digital marketing and online consumer behavior.
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Gained advanced proficiency in SEO, marketing automation, and analytics, applying them to practical case studies.
2011 – 2012
Marketing Assistant
Tamoio Pharmacies (Brazil)
Analytical and creative support for retail marketing and internal communications.
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Impact: Activated points of sale (POS) and ensured the active engagement of a widespread network of store teams.
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Key projects: Coordinated strategic Trade Marketing actions (POS) and created digital and multimedia content, including internal radio scripts and storyboards for Corporate TV.