Throughout my academic career, I've built a solid foundation in communication, strategy, and digital marketing.
I began my education with a Bachelor's degree in Advertising, where I developed skills in integrated communication and creative production. I then went on to earn an MBA in Marketing Management from the Federal University of Rio de Janeiro, deepening my knowledge of consumer behavior and omnichannel strategies.
I'm currently pursuing a Master's degree in Digital Marketing at the Porto Institute of Accounting and Administration (ISCAP), where I'm exploring topics such as data analysis, UX, and digital transformation. I'm complementing this training with a Nanodegree in Digital Marketing from Udacity, focusing on SEO, paid campaigns, and conversion funnels.
Professional experiences
2022 – 2024
Marketing Consultant
DECEA
Department of Airspace Control (Brazil)
I developed digital marketing strategies to boost engagement with aviation-focused digital platforms. I created tutorials, content, and campaigns, organized both in-person and digital events, and collaborated with UX teams to enhance the user experience. I also participated in international trade shows and internal communication initiatives.
2020 – 2022
Custom Ads Evaluator
Telus International (Google and Facebook)
Analisei anúncios online para garantir segmentação, relevância e desempenho. Colaborei com equipas globais, fornecendo feedback estratégico sobre campanhas pagas em plataformas digitais.
2019 – 2020
Marketing and Design Freelancer
Penelope – Beauty Salon (Brazil)
I created the visual identity and overall communication strategy for the brand, focusing on events, social media, and Google Ads campaigns. I produced graphic and visual content aligned with the salon’s positioning.
2015 – 2019
Marketing Analyst
Agile Corp | Milano Brasil | Instituto Arcádia (Brazil)
I led internal campaigns, organized corporate events, and activations for the 2016 Paralympic Games. I created institutional materials, conducted satisfaction surveys, and coordinated actions related to ISO certifications. I also developed communication projects for young apprentices and sustainability campaigns.
2013 – 2015
Graphic Designer
La Salle (Brazil)
I worked on internal marketing campaigns, institutional communication, and school events. I was responsible for graphic design, social media content, newsletters, and the production of promotional materials.
2011 – 2012
Marketing Assistant
Tamoio Pharmacies (Brazil)
I developed promotional and institutional campaigns, produced content for internal radio and corporate TV, and coordinated events for internal marketing activities. I also managed social media accounts and email marketing campaigns.