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More than marketing: strategy, creativity, and human impact.

I am a marketing professional with over 10 years of experience, having built my career across design, corporate communication, and event management.

I hold a degree in Marketing and Communication and an MBA in Marketing Management from Brazil. Currently, I am expanding my analytical perspective and knowledge of European market trends by pursuing a Master's degree in Digital Marketing at the Porto Accounting and Business School (ISCAP) in Portugal.

I believe that continuous learning, combined with hands-on practice and active listening, is essential to communicating with relevance and delivering real value.

Throughout my career, I have collaborated with both public and private organizations (including the Brazilian Air Force and projects for major tech players). Managing teams and campaigns in these environments has deeply shaped my adaptability and my empathetic approach to the market.

My focus is on designing user-centric experiences that bring brands and people closer together. From content strategy to visual execution, I work to transform business challenges into creative, organized, and results-driven solutions.

My experience in demanding multicultural and corporate environments has taught me that true strategy is born from collaboration. I operate with an agile and organized mindset, shifting beyond simple execution to focus on solutions-oriented project management. I value transparent communication and empathy as the foundation for integrating multidisciplinary teams and delivering consistent results, regardless of the scenario.

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Skills and tools

Digital Marketing & Performance

Campaign management for Google Ads and Meta Ads, SEO/SEM strategies, and KPI analysis using Google Analytics.

Data, Management & AI

Data analysis using Power BI, SPSS, and Excel/Google Sheets. Workflow organization in Trello and Taiga, and the application of AI tools for marketing and performance.

Graphic Design & UX

User experience (UX) focused visual design. Proficient in Adobe Creative Suite, Figma, Canva, and CorelDraw. Creation of high-impact presentations.

Web & Content Creation

CMS management with basic HTML and CSS. Copywriting, social media management, email marketing (Mailchimp, Keila), and blogging.

Corporate Communication

Internal and external communication planning, intranet content production, employer branding initiatives, and campaigns targeting thousands of employees.

Project & Event Management

Coordination of high-impact online and in-person events, point-of-sale (POS) activations, and strategic vendor management.

Soft Skills

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Creative problem-solving

Agile management of complex projects

Assertive and empathetic communication

Analytical mindset and strategic planning

Cultural intelligence and adaptability

Leadership and cross-functional collaboration

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